Customized era aluminum alloy doors and windows enterprises how gorgeous turn?

Release time:

2020-09-22

With the improvement of people's living standards in our country, personalized demand is increasing day by day, and customized aluminum alloy doors and windows are welcomed by consumers because they can be "tailored. Many aluminum alloy doors and windows enterprises towards customized transformation. But the road of aluminum alloy doors and windows transformation is not easy to go, the road is full of thorns, in this road, aluminum alloy doors and windows enterprises and how to achieve gorgeous turn?

1. personalized demand gradually increased aluminum alloy doors and windows enterprises should follow the consumer demand

Although many people in the door and window industry believe that "the future development trend of the door and window industry, customization is only one aspect, and there may be more advanced things to replace it." This view is not without basis, in the normal development of the door and window market, the two markets of finished products and customization can be said to coexist, and there will be no phenomenon of who replaces who or who is light and who is heavy.

With the trend that the post-80s and 90 s have gradually become the main consumer, the personalized needs of aluminum alloy door and window enterprises are gradually increasing. However, in customized door and window products, not all of them are non-standard products, and there are also standard parts. The product design is based on the personalized needs of customers, but the color, size and style of aluminum alloy door and window products are allocated by the factory, the same color, size, style and mass production, this category is the so-called standard part.

From another point of view, the emergence of customized aluminum alloy doors and windows products brings a warning to the finished product: consumer demand has been transferred, change is general, unchanged is dead. As a door and window entrepreneur said: "the enterprise has the advantage of the future is not necessarily the advantage." For finished doors and windows, there are channels, doors and windows brand, productivity, but if not homeopathic change, not to explore the road of innovation, not to integrate new technologies, to create a solid design force, improve the production quality and quality of aluminum alloy doors and windows products, how to meet consumer demand?

2. Customization Transformation Non-child Play Aluminum Alloy Doors and Windows Enterprises Should Refine Basic Skills

In the cold environment of the door and window industry, custom doors and windows go against the trend. In addition, in line with the "supply-side reform" proposed by the state, consumers turn passively into active, which indicates that consumer demand has shifted, and "building a car behind closed doors" runs counter to the trend of the times. It is precisely because of the popular custom doors and windows, coupled with the downturn in the traditional market in recent years, some people predict that the finished product has been "at the end of the road" and will be replaced by customization, so that many finished aluminum alloy doors and windows enterprises are full of a sense of crisis.

However, as a production mode that emphasizes the individual needs of consumers, customized aluminum alloy doors and windows products are destined to be different from large-scale industrial production, which emphasizes "quality" rather than "quantity". This "quality" for custom aluminum alloy doors and windows enterprises, is the need for software, technology, data support. At present, most customized enterprises are just "making small troubles" and cannot be called real "customization". Because most enterprises do customization is "half-way monk", lack of basic skills, no corresponding software and technical support, no management of big data, and accustomed to the past batch production, "customization" for them is just to change the color, size, this way to distort the essence of "customization", often get twice the result with half the effort, tantamount to asking for trouble.

The custom market is full of unknowns, but no matter how it changes, aluminum alloy doors and windows companies can have a certain right to speak in the market as long as they always grasp the needs of consumers and provide consumers with satisfactory products.

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